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HitWise : Social Network traffic surpasses Webmail traffic in UK.

November 13th, 2007

Assuming the stats behind these graphs are accurate, the UK appears to have passed yet another tipping point in the relentless growth of social network websites.

  • Social networks accounted for 5.17% of all UK Internet visits, compared to 4.98% for webmail services:
  • Social networks referred more traffic to other websites than webmail services:

Email is truly dying a slow and painful death. (Yep, I know these figures are not including non-webmail email but…)

(Attribution: all graphs and stats are from Hitwise)

aehso email, internet, networks, social, webmail