Why are mobile handsets so expensive in Ireland?
Here’s a question for those of you “in the know” in the Irish mobile industry:
Vodafone.co.uk sell the SonyEricsson w810i handset and it can be had for as little as FREE or as much as £100, depending on which plan you sign up for. For example, it costs a £60 if you sign up for a £30 per month plan summarised as “Evening and Weekend 1000 + 250 texts + 3 months 1/2 price line rental + 18 months (contract)”
Vodafone.ie don’t even sell the w810i (how crap is their online store by the way, 3 phones!) so I’ll use the predecessor, the w800i. They don’t even offer the w800i to personal customers. Businesses (SME) get quoted €249 assuming it’s a first time connection or a qualified upgrade.
So, what gives? Why do I have to pay more for the handset and pay more for my monthly “package”? I thought Irish mobile phone customers generated more calls than any of our European counterparts (if anyone has a relevant link please do pass one on, it’d be useful in correspondence with Vodafone).
I guess the other question is what are ComReg doing?

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