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	<title>Aehso's Output &#187; advertising</title>
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	<description>John O'Shea's musings, observations and opinions on anything and everything.</description>
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		<title>Getting People Ready</title>
		<link>http://www.xlml.com/aehso/2007/06/23/getting-people-ready/</link>
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		<pubDate>Sat, 23 Jun 2007 22:19:00 +0000</pubDate>
		<dc:creator>aehso</dc:creator>
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		<description><![CDATA[ValleyWag kick up a storm,  Om is sorry, Mike Arrington is unapologetic.  With so much spin in play it&#8217;s hard to figure out what even happened.
Jeff Jarvis has a very insightful write up.  It also outlines how Federated Media previously approached him to help get Cisco&#8217;s name onto a Wikipedia article on [...]]]></description>
			<content:encoded><![CDATA[<p>ValleyWag <a href="http://valleywag.com/tech/federated-media/microsoft-pays-star-writers-to-recite-slogan-271485.php">kick up a storm</a>,  Om <a href="http://gigaom.com/2007/06/22/on-the-microsoft-ad-campaign/">is sorry</a>, Mike Arrington is <a href="http://www.crunchnotes.com/?p=409">unapologetic</a>.  With so much spin in play it&#8217;s hard to figure out what even happened.</p>
<p>Jeff Jarvis has <a href="http://www.buzzmachine.com/2007/06/23/buying-their-voices/">a very insightful write up</a>.  It also outlines how <a href="http://www.federatedmedia.net/">Federated Media</a> previously approached him to help get Cisco&#8217;s name onto a Wikipedia article on their &#8216;<a href="http://en.wikipedia.org/wiki/Human_network">human network</a>&#8216; slogan.  Interesting tactics. (<b>Update: <a href="http://valleywag.com/tech/spokesbloggers/federated-was-warned-about-wikipedia-spam-271677.php">it gets worse for FM</a> and <a href="http://www.federatedmedia.net/blog/archives/2007/06/a_follow_up.php">they respond</a></b>)</p>
<p>Jeff has always had a pretty open and comprehensive <a href="http://www.buzzmachine.com/about-me/">about page</a> (for as long as I&#8217;ve been reading) but in the blogosphere nobody can hear you cheat until you are caught.  A look at <a href="http://www.federatedmedia.net/authors/index">Federated Media&#8217;s author list</a> is also worth a quick scan.  Damn, I read <i>a lot</i> of feeds from that gang!</p>
<p>It all smells, doesn&#8217;t it? I&#8217;m expecting a mega-iPhoneGate in 3-6 months time (I was hoping not to mention that thing before next week but alas).  I mean, c&#8217;mon, all that hype, <b><i>for free</i></b>? Hilarious!</p>
<p><b>Update 2: Mark Pilgrim has <a href="http://diveintomark.org/archives/2007/06/24/fm-translation">a fantastic translation</a> of a rather <a href="http://valleywag.com/tech/spokesbloggers/microsoft-pays-star-writers-to-recite-slogan-271485.php#c1721352">ill-advised comment by a FM VP</a> on the original Valleywag piece.</b></p>
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