Mobile network operator focus group last night.
So I was invited to a focus group hosted by one of the Irish mobile network operators last night – I’m not sure if it’s cool to name the host company so I’ll err on the side of caution for the mo. It turned out they are preparing some new products (hint – might explain why I was invited) and they wanted some feedback on some proposed new price plans to con(vince) users to sign up. Hi again if you were one of the folks behind the one way mirror!
Interesting things, focus groups, I guess they are a reflection of how profitable and mature an industry is. I can see there is a lot to be said for getting face-to-face with your customer as long as the sample rate is high enough to get reasonably balanced feedback.
The software industry, in general, just does not do enough of this type of thing, even though we all know that accurately gauging requirements on an ongoing basis is so crucial to the success of processes like Scrum…
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