No more iTunes Music Store for me.

Since it’s inception I have bought a few tracks from the iTunes Music Store, initially one out of curiosity and subsequently a few out of necessity and then occasionally one or two because I came home drunk from the pub and just wanted to hear a particular song. Happens to the best of us I’m sure. So probably no more than 10 or 15 in total - now that I try check, I can’t find a way to get a total from iTunes.

Two home macs and a few of windows (work) machines later and I’m now noticing that there are some tracks I cannot authorize on my current work laptop. I was aware of the 5 machine authorization limit when I bought the tracks but I’m now, sooner than expected, discovering that even seemingly flexible DRM like that does not suit my digital lifestyle.

Now I know that my digital lifestyle tends to be an accellerated version of that of normal computer users (I bought my first MP3 player back in 1998) so I’m now finding myself pitying the fools who are buying large quantities of digital content from the iTunes Music Store (soon to be a Movie Store too?). They could use something like QTFairUse6 (hey, that would be illegal!)to strip the DRM and yes they can burn everything onto physical media for safe keeping but does anyone think online purchasers do that? Right after they do regular backups of the rest of systems (yeah right!). There will come a time when they will realize their purchased digital media collection is no longer acessible - man I’d be pissed.

All in all, the whole thing is kind of putting me off listening to music. I’ve even coined a term for it - DRM fatigue - and the same phenomenon seems to be affecting sales of Blue Ray and HD-DVD drives. When system vendors and/or content rights owners make it that difficult to access content (intentionally or unintentionally) consumers eventually get tired of bothering (remember programming VCRs, anyone?)

Tuesday, September 5th, 2006 apple, drm, hardware, music

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