Aehso’s Output

Web 2.0 thought leadership going astray?

The Web 2.0 bubble continues to expand and with the hype comes the inevitable need for thought leadership. The daily arrival of “new, exciting and and revolutionary mashups/services” against the background noise of the perpetual “but what the hell IS Web 2.0?” questions from newbies is prompting the thought leaders in the arena to throw in their tuppence.

However, I got a bit worried when I read Thinking in Web 2.0: Sixteen Ways by Dion Hinchcliffe. Aside from having a real problem with #3 on Dion’s list (which is a fantasy) I couldn’t quite put my finger on why this list seemed valueless until I read Russell Beattie’s wtf 2.0? followup (great post title!). Dion’s list not only never touches on the business side of things, it never even mentions the whole reason why someone would want to provide a service - to make money. Update: There is some too-ing and fro-ing between the two in updates to their original posts but wtf 2.0 is still the more important post to read.

Besides, I’m not sure you can teach people how to formulate a good idea from a list of 16 rules for a technology domain that at worst defies definition and at best can only be defined using diagrams that contain 30-40 components.

Last year, podcasting was all the rage, destined to destroy big media. I don’t know about you but back in the real world, I still get most of my content from big media.

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