Aehso’s Output

Flogging blogging?

For those of you considering quitting the day job to earn your crust blogging-non-stop Jason Calacanis, founder of WebLog’s Inc (a commercial venture that publishes many trade/vertical blogs) are projecting that they may collect collect over $1 million in revenue from Google AdSense click-thru’s this year.

That sounds like an interesting achievement until you consider they have “103 bloggers on the [sic]payrole and nine staffers here at WebLogs Inc”. To be fair, it’s not their only source of income, but still, $1m for a whole year for producing and publishing all that content? And they are one of the best known “blogging companies” in the world?

I like some parts of their philosophy but a statement like “traditional journalism is imploding” can only coming from someone who believe their own poo smells of roses. (Hey if you’re trying to sell yourself to one of the big media networks, you’ve got to hype the product up right?)

Traditional journalism will not implode - there is no substitute for a professional journalists analytical, filtering and writing skills to distil multiple sources of information into a concise and accurate story. (Most blogs I regularly read are written by folks who are good writers - unlike me

Traditional media channels on the other hand are a different story. Media companies will evolve to use new channels to get their content (and advertiser’s messages) to their customers - a retrospective comparison of the WWW of 1993 with the WWW today shows just how good big business is at catching up.

I think I’ll stick with my real job for the moment, and just do this for the fun of it…

(Oh, by ‘flogging’ I mean “to publicize aggressively” not “to beat severely with a whip or rod.”)

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