Why Sony are only now taking on Apple.
I have scratched my head more than once and wondered how Sony initally missed the boat in the portable MP3 players market. On its own, it looks like they bet the wrong way but I found a fascinating Wired article about The Civil War Inside Sony that explains the internal conflicts this new market presents for Sony.
The shocker? This article was written in February 2003 - amazing how much has changed since then. Equally amazing, I’m sure, were the boardroom meetings between Sony Music and Sony Electronics over the past few years.
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